Skills

Website Design/SEO

WordPress | Webnode | Quicbase | SemRush | Ahrefs | GA4

Adobe Creative Software

Video | Photo | Design

Written Communication

Blog | Website | Social

Microsoft Office

Presentations | Spreadsheets

Organization Leadership

Elected Offical

Star City Volunteer Fire Department

August 2022 - Current

Vice President

Public Relations Student Society of America

September 2016 - May 2020

Social Media Director

Mountaineer Maniacs

September 2018 - May 2020

Work Experience

Digital Marketing Manager

Consultwebs Inc.

April 2021 - Current

  • Plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
  • Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spending and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Lead an internal team to create and implement SEO strategies
  • Collaborate with other departments to optimize the user experience
  • Utilize a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Instrument conversion points and optimize user funnels
  • Collaborate with internal departments and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Multimedia Specialist

Office of Research and Graduate Education

April 2020 - August 2020

  • Designed the Office of Research and Graduate Education's new website focusing on SEO improvement.
  • Managed weekly internal and external newsletters.
  • Create information, recruitment, and event promotion graphics for information stations across campus.
  • In charge of communication efforts from the office to the students during the COVID-19 Pandemic.
  • Create information, recruitment, and event promotion graphics for information stations across campus. 

Creative Strategist Intern 

Office of Research and Graduate Education

April 2019 - April 2020 

  • Maintain social media channels including Twitter, Facebook, and Instagram page. 
  • Develop and design print and digital content in line with WVU and department branding guidelines utilizing Adobe Creative Suite. 
  • Create information, recruitment and event promotion graphics for information stations across campus 
  • Manage the weekly internal newsletter. 
  • Lead videographer and photographer

Events/Programming Coordinator 

WVUpAllNight

September 2018 - May 2019

  • Planned, facilitated and oversaw two WVUpAllNight events a week through all twelve weeks in each semester
  • Responsible for contacting and booking entertainment companies throughout the states of West Virginia and Pennsylvania
  • Partnered with non-profit organizations as well as other university groups to host donation booths and community service campaigns

Media Relations Intern 

The West Virginia Black Bears

January 2018 - May 2018 

  • Discussed and planned with large sponsors ways to create video promotions that would increase revenue and give our brands a more recognizable image. I then created eight different promotional videos that generated over 500 views.
  • Worked with the Chico Bakery and invented a mini-series that revolved around their mascot training for a big race. This video mini-series was published on YouTube and generated 600 views.
  • Ran a high-profile spotlight video interview with a Black Bear "Hometown Hero" that will be shown during baseball games throughout the season.

Freelance Communications Consultant & Project Manager

Wax Marketing, Inc.

January 2020 - April 2021

  • Develop social media strategies for company and client accounts.
  • Curate influencer lists that align with target audiences for various clients.
  • Assist in maintaining a strong brand identity through social media posts and content creation.
  • Track project performance, specifically to analyze the successful completion of short- and long-term goals.
  • Produce comprehensive project plans to be shared with other team members.

Digital and Social Media Director

BrandJRNY

August 2019 - December 2019

  • Controlled BrandJRNY's social media accounts (Facebook, Twitter, and Instagram) and compiled analytics reports resulting in a 394% engagement increase over the span of 5 months.

  • Conducted a monthly social media audit and social media strategy.

  •  Conducted extensive primary and secondary research, including 3 surveys, 2 community roundtables, and 3 creative workshops. 

Digital Storytelling Lead Videographer 

BrandJRNY

January 2019 - December 2019

  • Worked as a videographer to plan, shoot and edit projects that were used to solidify the BrandJRNY brand
  • Created the Wyoming East Warriors vs. Westside Renegades basketball spotlight which generated 20,000 views in the first week
  • Worked closely with community members and local business owners to create spotlight features used in the rebranding campaign endeavor
Nicholas Morin, 500 Springdale Ave , Morgantown, WV 26505, (860) 230-4048
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