Skills
Website Design/SEO
WordPress | Webnode | Quicbase | SemRush | Ahrefs | GA4
Adobe Creative Software
Video | Photo | Design
Written Communication
Blog | Website | Social
Microsoft Office
Presentations | Spreadsheets
Organization Leadership
Elected Offical
Star City Volunteer Fire Department
August 2022 - Current
Vice President
Public Relations Student Society of America
September 2016 - May 2020
Social Media Director
Mountaineer Maniacs
September 2018 - May 2020
Work Experience
Digital Marketing Manager
Consultwebs Inc.
April 2021 - Current
- Plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spending and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Lead an internal team to create and implement SEO strategies
- Collaborate with other departments to optimize the user experience
- Utilize a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with internal departments and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Multimedia Specialist
Office of Research and Graduate Education
April 2020 - August 2020
- Designed the Office of Research and Graduate Education's new website focusing on SEO improvement.
- Managed weekly internal and external newsletters.
- Create information, recruitment, and event promotion graphics for information stations across campus.
- In charge of communication efforts from the office to the students during the COVID-19 Pandemic.
- Create information, recruitment, and event promotion graphics for information stations across campus.
Creative Strategist Intern
Office of Research and Graduate Education
April 2019 - April 2020
- Maintain social media channels including Twitter, Facebook, and Instagram page.
- Develop and design print and digital content in line with WVU and department branding guidelines utilizing Adobe Creative Suite.
- Create information, recruitment and event promotion graphics for information stations across campus
- Manage the weekly internal newsletter.
- Lead videographer and photographer
Events/Programming Coordinator
WVUpAllNight
September 2018 - May 2019
- Planned, facilitated and oversaw two WVUpAllNight events a week through all twelve weeks in each semester
- Responsible for contacting and booking entertainment companies throughout the states of West Virginia and Pennsylvania
- Partnered with non-profit organizations as well as other university groups to host donation booths and community service campaigns
Media Relations Intern
The West Virginia Black Bears
January 2018 - May 2018
- Discussed and planned with large sponsors ways to create video promotions that would increase revenue and give our brands a more recognizable image. I then created eight different promotional videos that generated over 500 views.
- Worked with the Chico Bakery and invented a mini-series that revolved around their mascot training for a big race. This video mini-series was published on YouTube and generated 600 views.
- Ran a high-profile spotlight video interview with a Black Bear "Hometown Hero" that will be shown during baseball games throughout the season.
Freelance Communications Consultant & Project Manager
Wax Marketing, Inc.
January 2020 - April 2021
- Develop social media strategies for company and client accounts.
- Curate influencer lists that align with target audiences for various clients.
- Assist in maintaining a strong brand identity through social media posts and content creation.
- Track project performance, specifically to analyze the successful completion of short- and long-term goals.
- Produce comprehensive project plans to be shared with other team members.
Digital and Social Media Director
BrandJRNY
August 2019 - December 2019
Controlled BrandJRNY's social media accounts (Facebook, Twitter, and Instagram) and compiled analytics reports resulting in a 394% engagement increase over the span of 5 months.
Conducted a monthly social media audit and social media strategy.
Conducted extensive primary and secondary research, including 3 surveys, 2 community roundtables, and 3 creative workshops.
Digital Storytelling Lead Videographer
BrandJRNY
January 2019 - December 2019
- Worked as a videographer to plan, shoot and edit projects that were used to solidify the BrandJRNY brand
- Created the Wyoming East Warriors vs. Westside Renegades basketball spotlight which generated 20,000 views in the first week
- Worked closely with community members and local business owners to create spotlight features used in the rebranding campaign endeavor